// Digital Marketing
Marketing Strategy and Campaigns
Market analysis, target definition, editorial plan, positioning, KPIs and reporting.
[ESTERNO]
SOV-EU
// Timeline
Minimum 3-month retainer
// Investment range
€800 – €3.000 / month
// Target
SMEs · Professionals · Public Administration (institutional communication)
// What's included
- ✓ Market and competitor analysis
- ✓ Target / buyer persona definition
- ✓ Strategic editorial plan
- ✓ Positioning strategy
- ✓ KPI framework and reporting
// Frequently asked questions
How does the first contact work? +
A free 30-60 minute discovery call to frame needs, budget and timing before any quote.
How are payments made? +
30% on acceptance of the quote, 40% at an intermediate milestone, 30% on final delivery.
Who owns the final code/asset? +
The client. Full IP transfer on project delivery.
Ongoing maintenance? +
Monthly maintenance packages starting from €100/month: updates, backups, technical support.
// Other services · Digital Marketing
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Social Media Management
Profile management (Instagram, Facebook, LinkedIn, TikTok) with editorial plan and community management.
[ESTERNO]
SOV-EU
Minimum 3-month retainer €500 – €2.500 / month
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Online Advertising
Setup and management of Google Ads, Meta Ads, LinkedIn Ads campaigns with targeting, A/B testing and ROI reporting.
[ESTERNO]
SOV-EXTRA
Minimum 3-month retainer €400 – €2.000 / month (management fee) + media budget
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Professional Photography
Product shooting, corporate portraits, interior/location photography with post-production.
[ESTERNO]
SOV-EU
1-2 weeks from the session €300 – €2.000 per session
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